Insights
Healthcare marketing blog
Here you can read our best advice on digital marketing for healthcare.
A guide to website maintenance plans
Here's a little guide on what a website maintenance plan is, and why you probably need one… You've invested a decent chunk of cash into your brand new website, And now your web designer is asking forMORE MONEY!? EVERY SINGLE MONTH? To keep it "maintained," he says. Is...
How to choose the right marketing channels
Wasting time and money on the wrong marketing channels can really hurt your business. And with so many ways to reach people, it's easy to feel overwhelmed. Here's an exercise to help choose the right channels for you... Before we start What exactly is a marketing...
The agenda we use for new website discovery sessions
Our new website projects always begin with a discovery session. It's the time we take to talk thoroughly about your goals and how your website can help meet them. It's a chance for me to learn more about your business so that I have context. It's a chance for you to...
Professional vs personal content on LinkedIn
Have you spent much time on LinkedIn? I don't see that many healthcare providers on there. Not posting anyway. I know you're lurking though because my clients tell me they saw my posts. I'm very active on LinkedIn and tend to post 4 or 5 times per week at least. It...
Why should patients choose you?
Why should patients choose you? You in particular? When potential patients need treatment and consider their options, they'll be looking for things to help narrow down their search. They'll need to see compelling reasons to pick one provider over the other. As a...
8 things you should do immediately after you launch your new healthcare website
When we publish a new website, we use the word Launch ? Like a rocket. Just like a rocket, you should be thinking about your website launch as the first step, not the end. There's a long way to go and a lot more work to do before your mission is achieved. Yes a lot of...
I’m taking a stand on bad writing
From right now, I'm no longer accepting healthcare website projects that don't include either my copywriting service or those of a collaborating copywriter. Why? Because the writing is too important. In the effort to convert website visitors into patients, great...
You’re selling health, not healthcare
The plumber asked me what kind of radiator I wanted. I hadn't bought a radiator before. I thought they just came with houses. I was a new home owner and to be honest I didn't care about different kinds of radiators. "One that keeps the room warm" I told him. That's...
How to add a new user to your Google Analytics account
If you need a helping hand with your Google Analytics account, or you want to grant access to your team to be able to review your data, you need to add them as a user. It's best practice to grant them access as a separate user, because then you don't have to share...