Healthcare Digital Marketing Advice

A guide to website maintenance plans

You've invested a decent chunk of cash into your brand new website, And now your web designer is asking forMORE MONEY!? EVERY SINGLE MONTH? To keep...

How to choose the right marketing channels

by Tom Garfield | Marketing Strategy

Wasting time and money on the wrong marketing channels can really hurt your business. And with so many ways to reach people, it's easy to feel...

The agenda we use for new website discovery sessions

by Tom Garfield | Web Design

Our new website projects always begin with a discovery session. It's the time we take to talk thoroughly about your goals and how your website can...

Professional vs personal content on LinkedIn

by Tom Garfield | Social Media

Have you spent much time on LinkedIn? I don't see that many healthcare providers on there. Not posting anyway. I know you're lurking though because...

Why should patients choose you?

by Tom Garfield | Branding, Positioning

Why should patients choose you? You in particular? When potential patients need treatment and consider their options, they'll be looking for things...

8 things you should do immediately after you launch your new healthcare website

by Tom Garfield | Websites

When we publish a new website, we use the word Launch ? Like a rocket. Just like a rocket, you should be thinking about your website launch as the...

I’m taking a stand on bad writing

by Tom Garfield | Healthcare Copywriting

From right now, I'm no longer accepting healthcare website projects that don't include either my copywriting service or those of a collaborating...

You’re selling health, not healthcare

by Tom Garfield | Digital Marketing Strategy

The plumber asked me what kind of radiator I wanted. I hadn't bought a radiator before. I thought they just came with houses. I was a new home owner...

How to add a new user to your Google Analytics account

by Tom Garfield | Google Analytics

If you need a helping hand with your Google Analytics account, or you want to grant access to your team to be able to review your data, you need to...