Insights
Healthcare marketing blog
Here you can read our best advice on digital marketing for healthcare.
8 things you should do immediately after you launch your new healthcare website
When we publish a new website, we use the word Launch 🚀 Like a rocket. Just like a rocket, you should be thinking about your website launch as the first step, not the end. There's a long way to go and a lot more work to do before your mission is achieved. Yes a lot of...
I’m taking a stand on bad writing
From right now, I'm no longer accepting healthcare website projects that don't include either my copywriting service or those of a collaborating copywriter. Why? Because the writing is too important. In the effort to convert website visitors into patients, great...
The upcoming self-pay boom
2020 is done with, vaccines are finally being popped into people and the days are getting lighter little by little. Spring can’t come soon enough. Until then, unfortunately even fewer patients are getting the care they need. After the first lockdown, when hospitals...
You’re selling health, not healthcare
The plumber asked me what kind of radiator I wanted. I hadn't bought a radiator before. I thought they just came with houses. I was a new home owner and to be honest I didn't care about different kinds of radiators. "One that keeps the room warm" I told him. That's...
8 digital ways to keep your clinics full during the second lockdown
Lockdown two is here. Whilst private healthcare remains open, some patients are cancelling appointments because they don't feel safe. We all know that because of very strict infection control measures, hospitals and clinics are some of the safest places to be right...
How to add a new user to your Google Analytics account
If you need a helping hand with your Google Analytics account, or you want to grant access to your team to be able to review your data, you need to add them as a user. It's best practice to grant them access as a separate user, because then you don't have to share...
5 tips for a better healthcare provider website
I've been building websites for healthcare organisations for more than 6 years. In that time, I've learned a lot about what makes the most effective websites. Here are the 5 most important elements of any healthcare web design. 1. Put more effort into copywriting over...
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Email: tom@tomgarfield.co.uk