Healthcare Marketing Insights

The upcoming self-pay boom

2020 is done with, vaccines are finally being popped into people and the days are getting lighter little by little. Spring can’t come soon enough. Until then, unfortunately even fewer patients are getting the care they need. After the first lockdown, when hospitals...

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You’re selling health, not healthcare

The plumber asked me what kind of radiator I wanted. I hadn't bought a radiator before. I thought they just came with houses. I was a new home owner and to be honest I didn't care about different kinds of radiators. "One that keeps the room warm" I told him. That's...

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5 tips for a better healthcare provider website

I've been building websites for healthcare organisations for more than 6 years. In that time, I've learned a lot about what makes the most effective websites. Here are the 5 most important elements of any healthcare web design. 1. Put more effort into copywriting over...

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