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Author: Tom Garfield

Here you can read all healthcare marketing articles written by Tom Garfield

A guide to website maintenance plans

A guide to website maintenance plans

Here's a little guide on what a website maintenance plan is, and why you probably need one… You've invested a decent chunk of cash into your brand new website, And now your web designer is asking forMORE MONEY!? EVERY SINGLE MONTH? To keep it "maintained," he says. Is...

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How to choose the right marketing channels

How to choose the right marketing channels

Wasting time and money on the wrong marketing channels can really hurt your business. And with so many ways to reach people, it's easy to feel overwhelmed. Here's an exercise to help choose the right channels for you... Before we start What exactly is a marketing...

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Professional vs personal content on LinkedIn

Professional vs personal content on LinkedIn

Have you spent much time on LinkedIn? I don't see that many healthcare providers on there. Not posting anyway. I know you're lurking though because my clients tell me they saw my posts. I'm very active on LinkedIn and tend to post 4 or 5 times per week at least. It...

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Why should patients choose you?

Why should patients choose you?

Why should patients choose you? You in particular? When potential patients need treatment and consider their options, they'll be looking for things to help narrow down their search. They'll need to see compelling reasons to pick one provider over the other. As a...

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I’m taking a stand on bad writing

I’m taking a stand on bad writing

From right now, I'm no longer accepting healthcare website projects that don't include either my copywriting service or those of a collaborating copywriter. Why? Because the writing is too important. In the effort to convert website visitors into patients, great...

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You’re selling health, not healthcare

You’re selling health, not healthcare

The plumber asked me what kind of radiator I wanted. I hadn't bought a radiator before. I thought they just came with houses. I was a new home owner and to be honest I didn't care about different kinds of radiators. "One that keeps the room warm" I told him. That's...

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